Founded in 2009, the Wrangler® National Patriot™ is a year-round program developed to help raise funds to support American military veterans and their families and to serve as inspiration for all Americans to rally around each other in patriotism.
The program was seeded with a check for $50,000 donated by Wrangler in the name of cowboy legend and long-time friend of the Wrangler family, Jim Shoulders. The check was presented December 12, 2009 at the Wrangler National Finals Rodeo in Las Vegas, NV.
"We have a high level of pride and respect for the individuals serving in the U.S. military who show heroism every day in an effort to protect our country. This is our chance to give back to those veterans who have suffered injuries fighting for our country's safety and freedom, and to their families who have lost a loved one while on duty," said Phil McAdams, president, Wrangler Specialty Apparel. "It is a cause we believe will resonate with the western industry and rodeo community in particular, and one they will get behind with sincerity."
Wrangler will donate a portion of the proceeds of Wrangler National Patriot shirts to charities providing support to military veterans and their families. The Wrangler National Patriot shirts will be available at rodeos across the country as well as western specialty retailers nationwide that carry Wrangler Western Wear.
Wrangler is encouraging rodeo committees across the country to create their own fundraising events and connect with locally based charities to provide assistance to wounded or fallen veterans and their families. Involved in a rodeo committee or other Western or equine activities and want to sign-up your organization? Register now.